The rapping on the project isn’t necessarily terrible in terms of its content, besides a few cringe- worthy moments about Eminem’s struggles with white guilt, which for me, was a big turn off. I’m so confused on how on an album where there is literally a picture of a frustrated Eminem blended into an American flag as the cover art, there are no features from rappers that are skilled with conveying social perspectives and commentary. The closest one is Brooklyn rapper Phresher but he’s only used for a chorus, he doesn’t even contribute a verse. There are no guest rap verses on this album. The features on this album only make the listening experience worse, I don’t understand how Eminem thought it would be a good idea to do hip-hop songs with Ed Sheeran and Pink, who are by far the two worst features on the album. The rock samples only get worse on songs like “Untouchable” and “Framed” with unpleasant guitar melodies being looped for more than four minutes each time, and a couple random beat-switches that do the songs no favors. I got a headache from the Joan Jett & the Blackhearts “I Love Rock ‘N’ Roll” sample used on “Remind Me.” I don’t think that even the greatest producers in music could have pulled off using that sample into an Eminem song that would’ve sounded listenable. It’s a mixture of soulless formulaic pop, classic rock samples and sparse hip-hop beats that come together terribly. The production is the worst part of this album. I’m not going to sugar coat it: This album is an awful and overly drawn out display of rapping, production, useful social commentary, and might even be the worst album of 2017.
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